A donation letter is a fundraising letter to ask individuals or organizations for financial contributions to a non-profit organization, charity, or cause. The letter typically provides information about the organization, its mission, and how the donation will be used. The goal of the letter is to convince the recipient to make a donation and to explain the impact that their contribution will have.
Below we are describing how you can write a Donation Letter and also providing some printable and editable donation letter templates and samples that you can download for free.
Contents
How to write a Donation Letter?
Here are some tips on how to write an effective donation letter:
- Begin the letter with a personal greeting and include the recipient’s name, if possible. This makes the letter more personal and shows that you’ve taken the time to write specifically to them.
- Give a brief overview of your organization, including its mission and the specific cause that the donation will support.
- Explain the purpose of the letter in the opening sentence and make it clear that you are asking for a donation.
- Explain why the recipient should support your organization and the impact their donation will have. Use emotional language and provide concrete examples to illustrate the difference their donation will make.
- Show appreciation.
- Provide clear instructions on how the recipient can make a donation, including the different methods available (e.g. by mail, online, etc.). Be sure to include your mailing address and website if applicable.
- Close with a personal touch.
- Carefully proofread the letter to ensure that it is free of errors and presents a professional image of your organization.
By following these tips, you can write an effective donation letter that will help you to raise funds for your organization
Format of a Donation Letter:
Example:
Dear [name],
We here at [your organization] are so proud of our recent work to [provide a few details about your past initiatives], and we’d like to thank you for being a part of our community.
However, our mission to [short description of your organization’s mission] is a 24/7 undertaking! We need your help to continue our work. [Provide illustrative details about your needs. Why are you sending them the letter?]
Past campaigns have enabled us to [provide an example or two of your organization’s impact]. As a non-profit organization, though, we completely rely on community support. None of our efforts would be possible without the help of donors, volunteers, and supportive community members like you.
Would you please consider making a donation of [a specific amount] to help us [refer back to your organization’s needs or next project]?
If you’d like to make a gift, please visit our donation page here: [if an email, include a direct link] [if a physical letter, provide basic instructions for finding your website or sending a check]
All support is greatly appreciated. We’re just excited to get to work! Thank you for being a part of our community and our story.
Sincerely,
[Your name and title, not simply the name of your organization]
Donation Letter Templates:
- Sample 1:
- Sample 2:
- Sample 3:
- Sample 4:
- Sample 5:
